This post is very important for Search engine optimizer. So follow this post very carefully and realize these tips and tricks for web marketing and web promotion.I find this article from sitepro news.
THE RIGHT KEYWORDS
This article is not about keyword research so I will not spend too much time on this topic, however, I felt it was important to at least brush on this slightly. If you are interested in reading more, please see Keyword Research for Organic SEO.
Make sure that your targets are achievable. If you select the wrong keywords, it can make your entire optimization experience essentially a waste. Choose keywords that are attainable but yet still provide a reasonable search frequency for your industry. Your phrase selection should also be targeted to bring qualified traffic to your site.
Using the hotel industry as an example, targeting the word “hotel” would make very little sense but by narrowing it down to “Victoria BC hotel” you now have less competition, and a more qualified audience. Keep your targets in perspective and go after the obtainable rankings.
If you’re a webmaster, you know you need to bring website traffic to get success.Search Engine Optimization is a compound process of friendly web design & content writing, keyword selection,link popularity, article submission, and internet marketing for increasing more traffics on your web site.
# Web Design & Content:
Search engine friendly web design and content are the primary needs of effective Search Engine Optimization. You should avoid more programming at your web page. Web contents must be related to the site contents. It should be good without spelling mistakes and users interest.In the world of the internet, content is the backbone of articles found on websites.
Keeping steps in mind when you write contents are :
*content is easily learn-able and definitely do-able
*Go straight to the point
*Analyze your points
*Keep it simple
*Keep it short
# Keyword Selection :
* Make key phrases for your site
* Control on spelling mistake research
* Keywords should be related to seasonal search trends
* Right keywords should be selected, that hold the key for successful website.
# Link Exchanging :
Link exchanging is most important terms of obtain high PR to your site.Each incoming link to your web site can be considered as a vote. The more votes your web site achieves, the more importance Google, and other major search engines will give to it. This means that in the all seeing eyes of search engines your web site is more relevant if it has a lot of incoming links. So the more relevancy you can acquire for your web pages means higher search engine rankings .
After your web site has been assessed for the number of incoming links Google will assign a value, called Page Rank (PR), to the web pages on your web site. This is a numeric value between 0 and 10. Higher PR indicating more importance.
During reciprocal link exchange you should try to exchange link with high pr site.
# Article Submission:
Article submission is the best and perfect way of got one way link form high pr web page. Your article should be user interested and more related to the your topics. A nice content article can give high traffics and unique visitors to your site.Always use signature while writing an article.
SEOmoz top 10 ranking factors and here are the factors which the experts voted in:
1.Keyword Use in Title Tag
2. Global Link Popularity of Site
3. Anchor Text of Inbound Links
4. Link Popularity within the Site’s Internal Link Structure
5. Age of Site
6. Topical Relevance of Inbound Links To Site
7. Link Popularity of Site in Topical Community
8. Server is Often Inaccessible to Bots
9. Keyword Use in Body Text
10. Global Link Popularity of Linking Site
With all these definitely you can achieve both traffic and page ranking. They have really pointed out how this things works.
Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection must be done using Keyword Research where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.
Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.
Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.
Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.
Instead single word keywords are good theme keywords.
We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.
Keyword “Services” will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.
Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.
Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.
Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).
Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.
Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.
Keywords Targeting Strategy is a tactic, which guides in placing primary keywords like Keyword of Single word, Keyword of Multiple words and Keyword based on Theme according to their importance for successful optimizations of the site.
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