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How to Optimize for Google Search Engine

This post is very important for Search engine optimizer. So follow this post very carefully and realize these tips and tricks for web marketing and web promotion.I find this article from sitepro news.

THE RIGHT KEYWORDS

This article is not about keyword research so I will not spend too much time on this topic, however, I felt it was important to at least brush on this slightly. If you are interested in reading more, please see Keyword Research for Organic SEO.

Make sure that your targets are achievable. If you select the wrong keywords, it can make your entire optimization experience essentially a waste. Choose keywords that are attainable but yet still provide a reasonable search frequency for your industry. Your phrase selection should also be targeted to bring qualified traffic to your site.

Using the hotel industry as an example, targeting the word “hotel” would make very little sense but by narrowing it down to “Victoria BC hotel” you now have less competition, and a more qualified audience. Keep your targets in perspective and go after the obtainable rankings.

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Tips and Tricks for Search Engine Optimization

If you’re a webmaster, you know you need to bring website traffic to get success.Search Engine Optimization is a compound process of friendly web design & content writing, keyword selection,link popularity, article submission, and internet marketing for increasing more traffics on your web site.

# Web Design & Content:

Search engine friendly web design and content are the primary needs of effective Search Engine Optimization. You should avoid more programming at your web page. Web contents must be related to the site contents. It should be good without spelling mistakes and users interest.In the world of the internet, content is the backbone of articles found on websites.

Keeping steps in mind when you write contents are :

*content is easily learn-able and definitely do-able

*Go straight to the point

*Analyze your points

*Keep it simple

*Keep it short

# Keyword Selection :

* Make key phrases for your site

* Control on spelling mistake research

* Keywords should be related to seasonal search trends

* Right keywords should be selected, that hold the key for successful website.

# Link Exchanging :

Link exchanging is most important terms of obtain high PR to your site.Each incoming link to your web site can be considered as a vote. The more votes your web site achieves, the more importance Google, and other major search engines will give to it. This means that in the all seeing eyes of search engines your web site is more relevant if it has a lot of incoming links. So the more relevancy you can acquire for your web pages means higher search engine rankings .

After your web site has been assessed for the number of incoming links Google will assign a value, called Page Rank (PR), to the web pages on your web site. This is a numeric value between 0 and 10. Higher PR indicating more importance.

During reciprocal link exchange you should try to exchange link with high pr site.

# Article Submission:

Article submission is the best and perfect way of got one way link form high pr web page. Your article should be user interested and more related to the your topics. A nice content article can give high traffics and unique visitors to your site.Always use signature while writing an article.

SEOmoz top 10 ranking factors and here are the factors which the experts voted in:


1.Keyword Use in Title Tag
2. Global Link Popularity of Site
3. Anchor Text of Inbound Links
4. Link Popularity within the Site’s Internal Link Structure
5. Age of Site
6. Topical Relevance of Inbound Links To Site
7. Link Popularity of Site in Topical Community
8. Server is Often Inaccessible to Bots
9. Keyword Use in Body Text
10. Global Link Popularity of Linking Site

With all these definitely you can achieve both traffic and page ranking. They have really pointed out how this things works.

Different Types Of Keywords

head_4_mglass2.gifKeyword can be classified into three categories :

-Single word Keyword
-Multiple word Keyword
-Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection must be done using Keyword Research where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.

Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

head_4_mglass2.gifKeyword of Single word


Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.

Example:

Keyword “Services” will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.

head_4_mglass2.gifKeyword of Multiple words

 

Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.

Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.

head_4_mglass2.gifKeywords based on Theme

 


Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).

Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.

Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.

head_4_mglass2.gifKeywords Targeting Strategy

 


Keywords Targeting Strategy is a tactic, which guides in placing primary keywords like Keyword of Single word, Keyword of Multiple words and Keyword based on Theme according to their importance for successful optimizations of the site.

 

For More Information:

SEO Service

Link Baiting: Tactics And Tricks..

THE POWER OF LINK BAITING :

link_baiting.gif

As a blogger one of your main goals should be to get as much backlinks as possible from other blogs, through any means necessary. A way to achieve this is through, what is commonly known as “link baiting.” I short link bait is remarkable and “sticky” content that has a large probability of getting linked back from other bloggers. Matt Cutts defines link bait as anything “interesting enough to catch people’s attention,” and I couldn’t find a better definition for it myself.

The term itself has been long time regarded as black hat technique, but there’s actually no reason for calling it so, it’s just the process of making unique and remarkable content with the purpose of building links. Think of it better as SEO with a twist ;). Actually try to visualize linkbaiting like fishing, you’re sending out in the pond ( the internet), through your raft (blog), bait ( content) and patiently wait for a bite (linkback). Before any real ‘fishing’ can take place you need a link baiting hooks and they come in all shape and sizes:

For More Information..

LostArtOfBlogging

Link-Baiting

On the topic of SEO, what actually really works… is there a killer technique to blow away the competition and steal the traffic? Not usually. However, under certain circumstances, it is possible to take advantage of your existing content and use this to give you an edge. In particular I am thinking about link-bait and its careful use in a site which has strong content on a certain subject. The problem with link-bait is that it needs to have that critical x-factor as well as having reached the inbound link critical mass, beyond which it effectively generates it’s own links and becomes a self-propagating link building system. A fair bit of work is usually required to get to this stage. However, there is a way to utilise your existing site strengths to leverage your link bait to that critical mass. As a working example, let us focus on a fictional new site which specialises in selling gourmet food. It has many many competitors and decides to use a link-baiting strategy to boost it’s PR and traffic. How does it go about this?

aims11.gif

Here is the strategy. First, create some tools which are popular on your chosen subject, in this example it could be:

  • a calorie counter script (to work out how many calories your food contains)
  • a script to determine the carbon footprint of the manufacturing process of a certain foodstuff
  • a script to tell you which foods are free from a combination of allergy-inducing ingredients

The main point is that the scripts should in themselves be useful and already successful on other sites. Perform a search on Google to get an idea of which scripts/topics (in your chosen area) are most popular. Now, these already-existing scripts are popular and competitive, many sites have them, so we need to specialise a little further. What you need to do is find the most popular scripts which are housed in sites that are more general than the script topic, and rewrite them (to avoid plagiarism).
In this example, I would want to find the most popular scripts which are hosted in sites that are not about food (carbon-footprint scripts would fit this criteria, so let us focus on this). It sounds like a lost cause, but actually it is not, there are many cases of top tools being hosted in more general type sites.
The crux of this strategy is that you choose a tool which is predominantly hosted on pages/sites, which have less naturally occuring keyword-rich content than your own site.

In this example, I could decide to create a page on my example site with my own scripts on carbon-footprint calculations for ethanol crop production (which is becoming a hot topic). Other sites’ carbon-footprint scripts are surrounded by content on global warming and the like. My site, which contains many terms related to the production of ethanol providing crops, such as sugar beet etc (all food related terms), will be in a relatively strong position to compete against these more popular sites for keyword phrases connected with the use of food for producing energy. In this case it is a topical subject, your content is more relevant to the tool in question and hence you stand a good change of Google ranking your tool quite highly for popular keywords. The end result is that your tool could rise up the rankings and displace higher PR sites with similar tools. Once you do that, your link-bait is there for the taking and has exposure to people who are looking for it.
Once people can find your tool in the SERP’s, they will naturally link to it from their blogs etc. The knock-on positive effects could be dramatic as the inbound links raise your PR and swell your traffic.

Pay per Click

Pay per Click (PPC) Training Course

Google AdWords Training

With Google AdWords you can display your ads on Google and their advertising network – no matter what your budget. You only pay only if people click your ads.

You create ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. You are only advertising to an audience that is already interested in your products or services.

MSN Search & Microsoft adCenter Training

Microsoft adCenter lets you target your customers through MSN with greater accuracy than any other PPC service. You can target customers by age, gender, location, time of day or day of week. You can also identify who is clicking on particular keywords, which then helps you to optimise your keywords selection accordingly. You can find out the demographic profile of who is clicking on your keywords and then refine your campaign to maximise conversion and Return on Investment (ROI).

Optimize Pay per Click Training Course

Our Pay per Click (PPC) training course provides a detailed and practical approach to developing, structuring and managing a successful and cost effective Pay per Click advertising campaign through search engines.

In one day you will learn to:

  • Structure your PPC campaign for greatest impact and ease of management.
  • Select the best performing and most cost effective keywords for your campaign.
  • Stay on top – how to best manage and evolve your PPC campaign once underway.
  • Improve your relevancy – as measured by your Clickthrough Rates (CTRs).
  • Understand the differences between the main Pay per Click vendors – Google AdWords, Yahoo! Search Marketing (formerly Overture), Miva (formerly Espotting and FindWhat), and MSN ad Center etc.
  • Track sales conversions that have come directly from your PPC ads.
  • Maximise your ROI for the whole Pay per Click campaign.

Who should attend?

Anyone involved in online marketing campaigns wanting to get the very best results for their marketing budget. Including sales and marketing staff, online marketers and consultants.

How will you benefit?

Pay per Click advertising campaigns can be one of the most effective forms on online marketing. However, without careful design and management PPC campaigns can also easily waste money and run away with high unexpected bid costs. This PPC training course will help you understand exactly how to avoid those pitfalls and deliver a highly effective online campaign delivering impressive results at minimum cost.


Course Content Getting Started

  • The importance of campaign structure within your PPC accounts
  • Targeting your marketing PPC spend
  • Build in flexibility to monitor success and evolve your PPC campaign
  • Tracking sales conversions
  • Pay per Click Bidding strategy

Keywords, Keywords, Keywords

  • Keyword selection – and which ones to avoid for PPC
  • Finding and exploiting untapped keywords
  • Low-cost testing to get it right

How to Improve Your Clickthrough Rates (CTRs)

  • Clever keyword variations
  • Writing captivating PPC ads
  • Special keyword opportunities

Increasing ROI

  • Optimising PPC ad position and the pros and cons of high positions
  • Filtering out unwanted keywords
  • Tracking sales conversions
  • Focusing your PPC ad copy

Key Differences Between the Pay per Click Search Engines

  • Google AdWords
  • Yahoo! Search Marketing (formerly Overture)
  • MSN ad Center
  • Miva (formerly Espotting & FindWhat)
  • Mirago
  • Other global PPC search engines

What keywords should you use?

When people are searching for information on the Internet, the queries they enter into search engines and directories are comprised of keywords and keyphrases. The keywords and keyphrases that we think they use and what they actually use can be two very different things.

Here’s a couple of tools that I use to help determine keyword structure in content that I am developing:

Overture search term suggestion tool

Overture is the world’s largest PPC (Pay Per Click) networks. They provide a tool for their advertisers to help them gauge keyword popularity in relation to searches on their network, but you don’t need to have an account with them to use it:

http://inventory.overture.com/d/ searchinventory/suggestion/

Word Tracker:

This is a premium service, but you can get a free trial. Word Tracker is the favorite tool of many SEM and SEO professionals.

Word Tracker compiles a database of terms that people search for. You enter some keywords, and Word Tracker will tell you how often people search for them, and also tell you how many competing sites use those keywords.

 

Good KeyWords – Free software

Good Keywords is free Windows software tool from Softnik Technologies for finding the ideal set of keywords for targeting your web pages. Use Good Keywords to find suitable keywords sets, create your meta tags, brainstorm product ideas, etc.

The applications also contains a link popularity and site popularity tool

Download the software from here:

http://www.goodkeywords.com

Choosing the correct keywords and phrases for your site content can mean the difference between your site being buried in the SERPs (Search Engine Results Pages) or making the first page. It’s crucial that your site is listed within the first 30 results for as many of your industry keyphrases as possible.

Discover the best keywords to target on your website

KeywordDiscovery compiles keyword search statistics from over 180 search engines world wide, to create the most powerful Keyword Research tool.

Over 80% of all online transactions begin with a keyword search.

To compete, you need to target all the relevant keywords.

KeywordDiscovery can tell you the search phrases people use to find products and services, as well as the search terms that drive traffic to your competitors.

You can take advantage of this information to:
Optimize the content of your web pages and your meta tags
Maximize your pay per click campaigns
Take traffic away from your competitors

Google Adwords